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SPONSOR PRESENTATION BY SONY: Building the Mirrorless Experience

Rob will discuss what sparked the changes within the photographic and video world that led to Mirrorless and how user trends and technology have shaped the modern camera industry. From sensors to lenses, high-level demands have led to new tiers of performance with demonstrable benefits from cameras like the Sony A7RIV, A9II, and Alpha1. While this presentation will focus on Sony technology with references and highlights of Sony Models, anyone interested in the strengths of Mirrorless compared to traditional DSLR’s will benefit regardless of your preferred camera or lens brand.

SPEAKER: Rob Shelley, Sony Pro Support Sr. Supervisor